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MAILING SOFTWARE

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Small Business Direct Marketing

Getting Started
In The Mailing Industry

Postal Buzz Words

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ZIP*DATA

 
1 year Quarterly Subscription
List Price $395.00

MMS Price $349.00

   
Single Release
List Price $155.00 MMS Price $119.00
   



• Fine-tune sales & marketing strategy

• Provide customers with closest dealer information

• Pinpoint & profile customer locations

• Reduce keystrokes & increase data entry accuracy

• Target ZIPs in a radius from a central point




• Verifies 5-digit ZIPTM during data entry

• Appends Latitude & Longitude coordinates

• Get city & state by entering a ZIP CodeTM

• Calculates distance & direction between any two locations

• Appends 46 census data variables

• Over 72,000 records and six detail files

• USPS ZIP Code directory includes county name, FIPS code, CBSA, time zone

 


 


Put 5-digit ZIP
TM Codes to work for you
ZIP*Data contains the geographic marketing data you need to increase sales, pinpoint markets and grow your business. Use the latitude/longitude coordinates with mapping programs to pinpoint customer or service locations. You’ll save time and improve data entry accuracy with instant verification of a 5-digit ZIP CodeTM from the national ZIP Code directory and automatic entry of city and state.

Profile your mailing lists
Using the USPS ZIP Code directory, ZIP*Data contains the key links you need to pair the 5-digit ZIP Codes in your list to their corresponding geographic latitude & longitude coordinates. You can also profile a ZIP Code for demographic variables related to five Census categories to analyze the prospective consumers in a ZIP Code.

1. Location:
• ZIP Code - The 5-digit ZIP Code associated with the following fields of Census data derived from the national ZIP Code directory:

• Population - Total Population for a ZIP Code.

• Geographic Area - Number of people broken down into Urban, Suburban, Farm and Non-farm areas.

2. Ethnicity:
• Race - Breakdown of people by White, Black, Asian, Indian, Hawaiian and other to comprise total number indicated in Population field.

• Hispanic - The Hispanic/Latino population for a ZIP Code.

3. Age:
• Breakdown of age groups per ZIP Code.

4. Education:
• Breakdown of population over 18 years of age by level of education attained.

5. Income:
• HH-Income - Median household income.

• Per Capita Income - Median income per person.

• House Value - Value of homes in the ZIP Code

Updates

ZIP*Data is available as a single update or as a monthly or quarterly subscription.

Requirements:
• CD-ROM drive
Windows 2000 or XP 
9MB of hard disk space


Manual
The complete manual for ZIP*Data is available online in Adobe Acrobat PDF format. It has all the file layouts and field descriptions. In also has an application section on how to use latitude and longitude coordinates to calculate distance. 

 

                            
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